Golf Enthusiasts Launch Whites Golf To Offer a Fresh Approach to Golf Fashion

Golf Enthusiasts Launch Whites Golf To Offer a Fresh Approach to Golf Fashion

Two golf enthusiasts, Tom White and Jake Holden, have joined forces to transform the way golfers dress, play, and express themselves both on and off the course, with the launch of Whites Golf.

With a vision to merge fashion and function on the fairways, Whites Golf is set to offer the golf apparel industry a fresh new look.

Tom and Jake discovered golf at a young age, their love for the sport and years spent on the course helped them spot a gap in the market for golf apparel that truly reflected personal style and innovation.

"Growing up, I've always found joy in creating and experimenting with various projects," says Tom. "When I discovered my love for golf, I realised there weren’t many golf brands around that offered clothing that reflected my style. I wanted fresh designs and true comfort, not boring polos and straight-cut trousers." With a background in design and a flair for creativity, Tom originally founded Whites Golf in 2021, driven by a desire to challenge the status quo and redefine golf fashion.

In 2024, Tom wanted the backing of another golf enthusiast to take Whites Golf to new heights. From negotiating deals to overseeing large-scale projects, Jake's entrepreneurial spirit and passion for golf made him the perfect partner.

Jake says, "My love for golf started at a young age, I've always been drawn to the sport and its unique fashion culture. Whites Golf is the culmination of that passion, combined with my experience in business."

At Whites Golf, the vision extends beyond clothing; it's about fostering a community of golfers who embrace individuality and self-expression. "We want to empower golfers to feel confident and comfortable in their attire, while also pushing the boundaries of traditional golf fashion," says Jake. "Our goal is to create a movement that transcends the sport, inspiring players of all levels to embrace their unique style."

The product line at Whites Golf reflects this ethos, offering a diverse range of apparel designed to cater to the needs of modern-day golfers. From streetwear-inspired designs to performance-driven fabrics, Whites Golf is redefining what it means to dress for the game.

"We believe that golf fashion should be versatile and adaptable, allowing players to look and feel their best in any weather condition," says White. "Our 'All Season Golf' approach ensures that golfers stay on trend and comfortable, no matter the season."

It's time to shop the latest collection, visit here.